Mitsubishi Signs Two-Year Deal to Sponsor Las Vegas Bowl
Mitsubishi is hard at work capitalizing on its status as the fastest-growing non-luxury brand in the United States by finding ways to appeal to a wider audience. A pretty great way to do that in America? Football. This explains why Mitsubishi will now be the title sponsor for the Mitsubishi Motors Las Vegas Bowl.
The brand will be the name sponsor of the college bowl game for the next two years. The Las Vegas Bowl pits a Pac-12 team against a team from the Mountain West; last year’s contest saw the No. 25 Boise State Broncos defeat the Oregon Ducks by a score of 38-28.
“We are extremely enthused about this partnership and how it can help build brand awareness for Mitsubishi Motors and our exciting vehicle lineup, including our all-new Eclipse Cross and Outlander PHEV,” said Francine Harsini, Chief Marketing Officer, Mitsubishi Motors North America. “This collaboration allows us to provide our customers and fans with fun experiences, connecting with them in a unique way.”
The sponsorship agreement gets underway this year with the 2018 Mitsubishi Motors Las Vegas Bowl, which takes place on Saturday, Dec. 15 at 3:30 p.m. ET. The game will be played at Sam Boyd Stadium and broadcast on ABC; tickets are already available, ranging in price from $35-$250.
“This new partnership brings together two exciting and world-renowned brands in Mitsubishi Motors and Las Vegas,” said Mitsubishi Motors Las Vegas Bowl Executive Director John Saccenti. “We are proud of how our event has grown so much along with our great city the last quarter-century and with the addition of a world-class title sponsor the future looks even brighter.”
Mitsubishi is on track to post its sixth consecutive year of growth in the United States. Through June, brand sales are up 23.7 percent at 67,327 vehicles delivered.
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