Mitsubishi Takes Home Two GOOD DESIGN Awards for Its Innovation and Design
Celebrating two of its latest endeavors, Mitsubishi took home two GOOD DESIGN awards from The Chicago Athenaeum for the Eclipse Cross and GT-PHEV Concept. The awards highlight the vehicles’ excellence in design and innovation.
GOOD DESIGN was founded in 1950 by designers Edgar Kaufmann Jr., Ero Saarinen, Charles Eames, and Ray Eames. The GOOD DESIGN awards honor those pushing boundaries and moving the industry forward through product design and manufacturing. The Global Awards Program for Design Excellence and Design Innovation is put on by the Chicago Athenaeum Museum of Architecture and Design.
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“It is an honor to have our hard work recognized by such a prestigious organization,” said Mitsubishi’s corporate vice president of design, Tsunehiro Kunimoto. “The Eclipse Cross is the first all-new car which features our Robust and Ingenious design philosophy. The GT-PHEV Concept hints at how this direction will shape the next generation of Mitsubishi SUVs.”
The newest production vehicle in Mitsubishi’s lineup is the 2018 Eclipse Cross, sitting comfortably in size between the Outlander and the Outlander Sport. The Eclipse Cross is a sophisticated, sleek five-passenger CUV, a direct response to the ever-growing popularity of SUVs and crossovers in today’s market.
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The Mitsubishi Eclipse Cross landed in the U.S. earlier this year, while the GT-PHEV Concept made its debut at the 2016 Paris Motor Show. “The GT-PHEV is not a production car,” explained Kunimoto, “But it gives a clear indication of how Mitsubishi’s language will evolve into cars you will be able to buy in the near future. I hope our work to bring Robust and Ingenious designs to fruition will continue to be recognized.”