Zachary Berry
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Miyazaki-Inspired Oregon Tourism Ad Features a Brief Appearance by Lupin III’s Fiat 500

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We don’t recall the Castle of Cagliostro being in Oregon
Photo: Travel Oregon

Those who have had the pleasure of visiting Oregon often describe it as being the most beautiful state in the nation. From Crater Lake to the Columbia River Gorge, the Beaver State is home to some of the country’s most breathtaking natural wonders.

If you haven’t visited Oregon yet, then government-sponsored tourism agency Travel Oregon wants to convince you to make the trek out there. To assist with this goal, Travel Oregon recently spent $5 million on an advertising campaign inspired by the work of famed Japanese filmmaker Hayao Miyazaki.

Said advertisement even includes a cameo by Lupin III’s yellow Fiat 500 from The Castle of Cagliostro.

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Released in 1979, The Castle of Cagliostro served as the directorial debut of Miyazaki, the first of many films to follow. The movie stars master thief Arsène Lupin III, who uses an iconic 1957 Fiat 500 on his journey to the eponymous castle.

That same Fiat 500 makes a cameo appearance during the Travel Oregon ad, titled “Only Slightly Exaggerated.” You can watch the stunning animated advertisement below:

The Fiat 500 featured certainly isn’t the only allusion to Miyazaki’s work. Travel Oregon’s director of global communications, Linea Gagliano, has admitted that Miyazaki and Studio Ghibli’s films were at the heart of the campaign.

“We really felt like the Japanese anime style captured what we were going for and just felt more whimsical, fanciful, and felt like something that evoked the feeling of being in Oregon,” Gagliano explains. “We definitely wanted it to be original, but wanted to evoke that same feeling we all had when we watched those anime films.”

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There area also plenty of allusions to locations found in Oregon itself during the 90-second spot. For example, the famous Ramona Falls and Mt. Hood can be seen near the beginning of the commercial.

Travel Oregon’s “Only Slightly Exaggerated” campaign doesn’t just include the initial advertisement. The agency plans to launch several short animations as the year goes on, as well as jump start a mural project throughout the state at the beginning of summer.

Unfortunately, you won’t actually get to see sky whales when you travel to Oregon
Photo: Travel Oregon

While you certainly won’t see any giant rabbits or flying whales if you visit the state of Oregon, you can see the natural wonders that inspired the whimsical images featured throughout the advertisement. Now if only the Audi from Spirited Away got to make an appearance during the ad.

Audi A4 in Miyazaki Spirited Away (front)

To be fair, a grey Audi sedan is a lot less whimsical than a bright yellow Fiat
Photo: Studio Ghibli/Toho

News Sources: Jalopnik, SyFy

Zachary Berry currently resides in the Dayton, Ohio area. However, he enjoys traveling from place to place, as he was born in Oklahoma City and has also lived in Albuquerque and Orlando (such is the life of a military brat). Zachary graduated from Ohio University with a major in Strategic Communication, which is fancy talk for advertising and public relations. Beginning his career at The News Wheel as a lowly intern, he was able to climb his way to the top, eventually claiming his place within the last cubicle on the left. Other jobs that Zachary has held include driving around a safari truck at Disney’s Animal Kingdom. When he’s not putting his nose to the grindstone, Zachary enjoys watching and critiquing movies and television. See more articles by Zachary.