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Musa Tariq Named Ford VP and Chief Brand Officer

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Musa Tariq

Ford announced on Tuesday that Musa Tariq has been hired on as its vice president and chief brand officer. Tariq will focus primarily upon bolstering the Ford brand as it looks to expand beyond being solely automotive and incorporate mobility into its broader ethos.

In addition to this role, Tariq has been elected an officer of Ford Motor Company. He will begin officially serving in both capacities on January 30th.

“As we grow our business, we’re also expanding our focus on and investment in building and differentiating our iconic Ford brand, which is known, loved, and trusted around the world,” said Mark Fields, Ford president and CEO. “Our opportunity is to connect with even more consumers and stakeholders—some who never have done business with Ford before—through compelling and culturally relevant marketing and communications. Musa has led transformational work at some of the world’s most admired brands, and he is a leader known for challenging convention. We’re excited for him to bring his expertise, knowledge and passion to Ford.”

As VP and CBO, Tariq will work with Ford’s Marketing and Communications departments to develop the presentation of the Ford brand to customers and stakeholders. He will report jointly to Stephen Odell, Ford executive vice president, Global Marketing, Sales, and Service; and Ray Day, Ford group vice president, Communications.

Prior to taking on this new role with Ford, Tariq served as the global marketing and communication director for Apple’s Retail department. In this position, he helped develop and put into motion numerous retail experience-bolstering initiatives. Prior that that, he was the senior director of Social Media and Community for Nike and the global head of Digital Marketing and director of Social Media for Burberry.