Rebecca Bernard
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National Motorists Association Asks Virginia to Investigate IIHS

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speed limit sign 30 mph

Photo: amber.kennedy via CC

Scientific research is important in this day and age to help us understand the world we live in and how to make it as safe as possible. The Insurance Institute for Highway Safety (IIHS) often conducts experiments to test cars and their drivers, but now the National Motorists Association (NMA) is questioning if their research methods in a recent study violated the privacy of Virginia motorists.

Earlier this year, the IIHS released a report titled “Effects of Vehicle Power on Passenger Vehicle Speeds,” which sought to determine if there was a correlation between the power of a car and how fast it was driving in relation to the posted speed limit. I know, the title sounds like riveting stuff, but the report was actually an interesting look into whether the prejudice that sports cars are more likely to be caught speeding is actually true (spoiler alert: it is).

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While conducting the study, IIHS researchers concealed speed cameras on roads in Virginia to capture how fast each vehicle was traveling in non-rush hour traffic, clocking about 85,794 vehicles with valid speed and license plate information. The researchers then contacted the licensing agencies of Maryland, Washington DC, and Virginia to obtain the vehicle’s VIN, and then the gender, age, and zip code of the registered owner so that the study could use the information to correctly identify the horsepower of a particular car. The age, zip code, and gender information was used to help researchers create equations that removed the influence of those factors on vehicle speed. Trust me, it’s very scientific and it makes sense if you wade through the 18-page report.


There were no pictures

The report was written back in May, but this month the National Motorists Association sent a letter to the Virginia Commonwealth Transportation Board (and a press release via Twitter to every conceivable car news outlet), asking them to investigate the IIHS for violating Virginia Administrative Code that says that, among other things, “. . . no work of any nature shall be performed on any real property under the ownership, control, or jurisdiction of VDOT until written permission has been obtained by VDOT.”

The NMA is concerned because the traffic cameras used in the study captured the faces of drivers, so that the researchers could compare them to the age and gender information supplied from the states to determine if the owner was driving the car. Drivers were unaware that they were begin watched, because to post any type of notice about the camera would make drivers modify their driving (and probably skew the results of the study). NMA President Gary Biller elaborated on his concern, stating “What makes this especially egregious to advocates of motorists’ rights is that the information gathered in Northern Virginia by IIHS and Brekford was used as justification to examine sensitive records of individual motorists at driver licensing agencies in multiple states. This is not only a violation of privacy, but of trust in state institutions to protect DMV records from access through unsanctioned means.”

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I’m interested to see what comes of this letter. On one hand, the IIHS researchers never seemed to have access to a driver’s complete record, and while they received the age of the driver, they were not given the more sensitive exact date of birth, or even a name of the person who registered the vehicle. The information derived from this study could also provide better insight into a driver’s mind to insurers or other members of the automotive industry. On the other hand, the NMA might be correct that the IIHS did not have the correct permits for such data collection and could have been violating the law.

To be fair, these two agencies seem to be at odds when it comes to every major automotive issue, and this is just the next chapter of their relationship. For example, the IIHS claims that red light cameras save lives, and the NMA thinks they are the bane of a motorist’s existence. In this particular case, there has to be a middle ground that protects drivers, but does not inhibit blind studies to get the best information possible.

News Sources: Insurance Institute for Highway Safety and the National Motorists Association

  • Rebecca BernardEditor

    A Dayton native, Rebecca got her start blogging at the curiously named Harlac's Tongue while studying abroad in the UK. She loves tooling around town with her Ford Focus named Thomas Jerome Newton to the song they're playing on the radio. On any given weekend, you can find her with her camera at area festivals, concerts, and car shows, shopping at flea markets, or just taking a hike in an area MetroPark. See more articles by Rebecca.

  • PhotoRadarscam

    People have to realize that the IIHS exists by and for the insurance industry. As such they will not do or promote anything that doesn’t promote their own interests.