Navigator, MKC Drive Lincoln to 2.8 Percent Sales Increase in June
Lincoln closed out what has been an underwhelming first half of 2018 with a welcome rebound. The luxury brand’s sales swung 2.8 percent year-over-year from June 2017 with a total of 9,534 vehicles delivered. The entirety of that positive turn can be attributed to the Lincoln Navigator and MKC, which saw respective growth of 68.4 percent and 24 percent in June.
“Our all-new Lincoln Navigator continues as the hottest new product in the country, with triple-digit gains in the first half,” said Ford Vice President of U.S. Marketing, Sales and Service Mark LaNeve.
Why is It So Hot? See what the 2018 Lincoln Navigator brings to the table
The Navigator is up 115.5 percent at retail and 82.4 percent overall through June, but perhaps even more impressive than volume growth is its growth in average transaction price. Because about 80 percent of all Navigators sold at retail belong to the two highest trim levels — Reserve and Black Label — the SUV is commanding $27,000 more a pop than it was through the first six months of 2017.
Navigator was up 119.7 percent at retail and 68.4 percent overall in June, with deliveries totaling 1,650 vehicles. Through June, Navigator sales total 9,115 units.
MKC sales were also up in June, rising from 2,304 deliveries to 2,857 deliveries. This helped Lincoln offset a 1.3 percent dip in MKX sales and 25.8 percent drop in MKT sales, putting Lincoln SUVs up 18.5 percent for the month at a total of 7,164.
There was no saving grace for Lincoln’s sedans, which were down 26.6 percent on the whole. MKZ sales dropped 18.6 percent at 1,824 delivered, and Continental sales fell a whopping 43.9 percent to just 546 units. Lincoln’s cars are down 31.6 percent through the first half of the year.
Despite the strong finish, Lincoln’s first-half sales are down 10.8 percent at 50,269 vehicles delivered.
What’s Lincoln Offering? A closer look at the 2018 Lincoln lineup