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NBA All-Star Blake Griffin Gets into the Zone with 2016 Kia Optima

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Kia Commercial Blake Griffin In The Zone

Kia joins forces with Blake Griffin once again to put Optima drivers in the zone

When you’re a professional athlete, there are moments in your career where you get into the zone and manage to achieve some pretty incredible feats. For Blake Griffin, it’s likely being in the zone is a regular thing. That’s why it comes as no surprise Kia is using Griffin’s “zone” to its advantage.

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In the newest commercial campaign for the 2016 Kia Optima, Blake Griffin is back in action as comedic genius and all-around terrific guy. The campaign will feature four new commercials starring Griffin alongside Kia’s next-generation Optima, highlighting the car’s new features.

The series highlights how the Optima—the Official Vehicle of the NBA—can put everyday people in the zone with its superior performance and sophisticated style. As the driver finds him or herself surrounded by the peaceful sounds of “the zone,” they also manage to find Griffin calmly completing every day tasks—all while competing in a basketball game. These tasks include reading the newspaper, playing chess, making the best peanut butter and jelly sandwich ever, or acting as a meteorologist.

Kia’s History is a Rich One: Check out how the brand got started

According to Tim Chaney, vice president of marketing communications for Kia Motors America, Blake is “back and better than ever with his distinctive deadpan humor,” and we couldn’t agree more. Check out Blake in the first spot of the series called “Newspaper.”

VIDEO: Blake Griffin Gets in the Zone with the 2016 Kia Optima