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New Chevy Commercial Highlights J.D. Power Dependability Awards

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Chevrolet has a history of acing J.D. Power Dependability Awards. The brand’s latest commercial highlights its domination of these reputable awards.


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Photo: Chevrolet

The Commercial

The ad begins with real Chevy owners (not actors) pulling up to this warehouse in their respective rides. Similar to the Malibu and Cruze commercials that aired earlier this year, the Chevy sales rep asks the owners their top priorities when picking a vehicle. The actors respond with elements such as sleek design, performance, and dependability. The ad focuses on that last answer above the others, which foreshadows the script’s mention of the J.D. Power accolades.

“Here’s some vehicles that deliver on that,” the sales rep interjects. The warehouse doors slide open to reveal — the participants’ own vehicles. The owners express excited exclamations about how pleased they were that their vehicles made the cut.

The sales person then drives the deal home, finally disclosing the details about the automaker’s recognition from J.D. Power. “Chevy’s the only brand to have earned J.D. Power Dependability awards across its lineup of cars, trucks, and SUVs for three years in a row.” This award is based on the 2013, 2014, and 2015 model year vehicles.

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Chevy commercial for J.D. Power awarded Camaro, Malibu, Equinox and Silverado HD

Four Award-Winning Models

Here are some additional awards that just some of Chevy’s models boast, to give you a better picture of just how widely acclaimed the brand’s lineup is. If you’re on the market for a new vehicle this summer, these four contenders are worth a test drive.

2019 Chevrolet Silverado 1500 LD

Silverado

  • 2018 NHTSA 5-Star Overall Vehicle Score safety rating
  • 2018 KBB.com Best Resale Value for Full-Size Pickup award

Traverse

  • Parents and Edmunds “10 Best Family Cars 2018” award
  • 2018 NHTSA 5-Star Overall Vehicle Score safety rating

2018 Chevy TraxTrax

  • 2018 NHTSA 5-Star Overall Vehicle Score safety rating
  • Kelley Blue Book’s “10 Tech-Savviest Cars Under $20K” list
  • Kelley Blue Book’s “Most Fuel Efficient SUVs” list

Malibu

  • 2018 NHTSA 5-Star Overall Vehicle Score safety rating
  • 2017 IIHS Top Safety Pick status (when equipped with available Driver Confidence Package)

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