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News: GM Files Trademark for Product It Already Manufactures

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GM Files Black Out Trademark

Oh boy, trademarks!

This week, Chevrolet filed an application with the United States Patent and Trademark Office to trademark the name “Black Out” for “motor land vehicles, namely, trucks.”

GM Authority was the first to report on the application, which was filed on March 12th, but we hate to break the news to the breakers of this particular news: Chevrolet already revealed the Silverado Black Out Edition on February 20th. They even had a press release and everything.

Black Out Press Release

Photo: © General Motors


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Of course, Chevy brought a “Blackout Concept” version of the Impala to SEMA last year, which subsequently inspired a production run for the Impala Midnight Edition.

2015 Chevy Impala Midnight Edition based on Impala Blackout Concept

2015 Chevy Impala Midnight Edition

Ironically, the Silverado Black Out Edition is basically a Work Truck version of the Silverado Midnight Edition that Chevy unveiled at Chicago. So, yeah, it’s a trademark filing for a product that already exists.

But, hey, this might all lead to a Colorado Black Out Edition. Or maybe an Equinox Black Out Edition. Or, heck, maybe even a Camaro Black Out Edition.

Or maybe it won’t. You never really know with trademarks.

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News Source: GM Authority