Nissan, Adam Levine Dub December 15th Red Thumb Day
December 15th is being declared Red Thumb Day, indicating the need for drivers to put down their cell phones while behind the wheel to curb the number of injuries and fatalities caused by distracted driving. The chosen face of Red Thumb Day: Adam Levine, because handsome has its utility, even when discussing important matters.
Nissan and NBC Universal pegged the Maroon 5 front man and The Voice coach for the campaign, which will begin officially once so proclaimed during the Monday, December 15th episode of the Emmy Award-winning NBC singing show.
“The statistics are alarming. According to the University of Michigan Transportation Research Institute, a quarter of teens respond to a text message once or more every time they drive. Twenty percent of teens and 10 percent of parents admit that they have extended, multi-message text conversations while driving,” said Jeremy Tucker, vice president, Marketing, Nissan North America, Inc. “Together with Adam Levine, Nissan encourages drivers to put the phone down and get where they are going safely. A ‘Red Thumb Reminder’ may seem insignificant. However, every time you see it, it reminds you to not text and drive.”
Another aspect of Red Thumb Day will include tagging photos with the #RedThumb hashtag, all of which will be featured on http://www.redthumb.org, which will also feature a special video message from Levine.
Nissan will also be providing red thumb bands to be handed out during the Tuesday taping of The Voice and at its dealerships nationwide.
According to DoT stats, cell phone usage is a factor in around 1.6 million crashes every year, resulting in around 500,000 injuries and 6,000 deaths.