Nissan Brings New Midnight Edition Models to Chicago Auto Show [Photos]
Once upon a time, Nissan only offered the popular Midnight Package with the Maxima SR, but in a drastic turn of events, the Japanese automaker has decided to expand the availability of this appearance package to five additional models, which are the Rogue, Murano, Pathfinder, Altima, and Sentra.
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In total, these six vehicles offered with the Midnight Package account for approximately 75% of Nissan’s sales, so the company has high hopes for the expanded package. What’s more, while the Maxima SR Midnight Edition was only available in black, there are new color options available for 2017. Those new hues are white, red, and gun metal gray.
So, what exactly does the Midnight Package add to each new Nissan? Well, the answer is every model will feature a black spoiler, black wheels, black mirror caps, and new stylish floor mats. After that, each model comes with its own unique styling cues. For example, the Rogue Midnight Edition comes with black roof rails and illuminated kick plates, while the Pathfinder Midnight Edition gets a chrome rear bumper protector and black splash plates.
Besides adding a little more visual excitement, the Midnight Package helps consumers save money. That’s because Nissan has priced this package at about half of what it would cost to add these pieces one by one at a dealership.
“We’re creating a clear visual identity package across key models in the Nissan lineup,” said Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc.; chairman, Nissan Canada. “The high-optimized MSRPs for the Midnight Editions will be hard for buyers to pass up.”
All six of these models are on display at the 2017 Chicago Auto Show.
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- Tim ShultsContributor
Tim Shults is the President of the Shults Auto Group. In his spare time he likes to play golf and spend time with his four daughters. Shults Auto Group is the largest auto group in the Southern tier. With over 400 employees, Shults Auto Group has 11 different dealerships carrying 15 different makes and 2 strictly used car stores, Shults Toyota, Ed Shults Chevrolet Cadillac, Shults Chevrolet of Westfield, Edmond Chevrolet Buick GMC, Ed Shults Ford Lincoln of Jamestown, Kia of Jamestown, Ed Shults Subaru of Warren, Shults Hyundai, Ed Shults Chrysler Dodge Jeep of Warren, Shults Resale, Shults Resale Olean, and Shults Nissan.