Nissan Celebrates “Happy Bolt Day”
August has been a very busy month for Usain Bolt. He had to prepare to run in what will probably be his last Olympic Games, and managed to walk (or would it be run?) away with historic three-peat gold medals in the 100m and 200m races. As if all of that wasn’t cool enough, the famed athlete also celebrated his 30th birthday yesterday, August 21st. To appreciate the fastest man in the world, Nissan has declared today “Happy Bolt Day” to honor the Olympian.
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Of course, if you say “Happy Bolt Day” very quickly, it sounds like you’re saying happy birthday. The automaker filmed a video of Nissan employees, Rio beach goers, and other Bolt fans striking the sprinter’s trademark victory pose . The video even included Bolt’s parents, Wellesley and Jennifer Bolt, wishing their son a happy birthday.
Nissan and Usain Bolt have been partners since the sprinter became the automaker’s Global Director of Excitement in 2012, the year of the London Olympics. Since then, Bolt has been seeing driving his gold Nissan GT-R around his home country of Jamaica. The runner accompanied Nissan to this year’s New York International Auto Show to help pump up excitement surrounding the all-new Nissan GT-R being unveiled at the event. Now that Bolt has announced that the Rio 2016 Games are to be his last, it is unknown how much longer he will be working with brand. He has also announced that any brands wishing to work with him will have to come to Jamaica to work with him, reportedly a move to help the island nation’s economy.
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If Nissan is looking for a good gift for the birthday boy to convince him to stay with the brand, we hope it has a brand new 2017 Nissan GT-R in gold with Usain Bolt’s name on it.
News Source: PetaPixel