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Nissan Commits To Literacy

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Governor Books For From Birth Nissan Grant

Learning to read is tough for students around the world, but it’s even more difficult when you don’t have books of your own to love and practice with. This week, Nissan North America committed to giving children a better chance of learning and understanding how to read by granting $100,000 to the Governor’s Books from Birth Foundation in Tennessee.


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The Governor’s Books from Birth Foundation was founded in 2004 to support the state’s new Read to be Ready Campaign and spread Dolly Parton’s Imagination Library literacy program to every Tennessee child. Books are distributed to children of all income levels from birth to five years old to encourage reading within families.

The North American arm of Nissan is very supportive of Tennessee, home of its headquarters. The money that Nissan has given will go towards programs in the four counties in the state it works in: Davidson, Franklin, Rutherford, and Williamson. Most of the money will be used to purchase preschool appropriate books for the children. The funding was announced during Tennessee’s Imagination Library Week, and Tennessee First Lady Crissy Haslam and Governor’s Books from Birth Foundation President Theresa Carl accepted Nissan’s grant on behalf of the children during an event at Casa Azafrán Early Learning Center in Nashville.


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“Nissan sponsors many educational programs to help children and youth learn and grow,” said Rebecca Vest, Nissan vice president of Corporate Development and Social Responsibility. “There is no better way to nurture opportunity in the communities where we live and work than to promote literacy and a desire to learn among children from an early age.” We hope the children enjoy their new books, and that they are read to them often.