Nissan in Europe has Best Year Ever, Literally
It looks like Nissan is killing it in Europe right now. After launching no fewer than a dozen vehicles in 2014, Nissan and Datsun sales in Europe totaled 724,613 vehicles, which is 13.2% higher than 2013’s total. Nissan also got a bigger slice of the pie with 4% market share compared to 3.7% in 2013.
Of the 12 new products that Nissan introduced to the European market, it introduced two new crossovers and a new compact car that brought it into completely new segments and undoubtedly helped improve that impressive market share.
As if breaking their own sales records wasn’t enough, the Nissan Qashqai crossover also became the fastest vehicle to reach two million production units of any vehicle made in the United Kingdom. The all-electric Nissan LEAF has enjoyed sales success in North America as well as Europe, with over 15,000 LEAFs sold in Europe last year.
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After launching 12 new products, Nissan’s goal is to grab an even larger chunk of the European auto market by having the latest, freshest offerings. After such a strong 2014, this year is certainly looking bright for Nissan in Europe.