Nissan Signs On as ‘The Voice’ Sponsor
Monday was a busy, busy day in the world of television. Gotham made its hotly anticipated debut; The Big Bang Theory and Sleepy Hollow returned for new seasons; The Blacklist and Dancing with the Stars rolled on as usual; the Bears played the Jets on Monday Night Football (LOLJETS); and John Cena had to address his loss to WWE World Heavyweight Champion Brock Lesnar in the main event of Sunday’s Night of Champions on WWE Monday Night Raw. (We know you were all particularly excited about that last one.)
Because people still love shows about people singing for their supper (and record contracts), the second-highest rated show of the night was the premiere of the latest season of NBC’s The Voice, which means that Nissan’s newly-inked three-season sponsorship deal was money well spent.
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Nissan signed a deal to be the exclusive auto sponsor of The Voice, ensuring that ads featuring the Rogue and Altima among others air during the vast majority of commercial breaks and that the Nissan brand gets name-dropped on a consistent basis. As far as we can tell, the deal does not include dropping the Nissan logo on Pharrell’s hat.
Nissan will also sponsor “The Voice Tailgate,” a pre-show social media event that allows fans to interact with one another and view exclusive photos and videos. Nissan will also present the official The Voice app, which viewers can use to vote for their favorite contestants.
“This new three-year partnership with NBC is another way that Nissan is going beyond traditional sponsorships to provide innovation to our consumers with exciting experiences,” Fred Diaz, senior VP, Nissan sales & marketing and operations, Nissan North America, said in a statement. “Between the on-air broadcast, The Voice Official App and ‘The Voice Tailgate,’ we’re adding a new dimension to big cultural experiences like The Voice – far beyond what has been available in previous seasons.”
We’ve got a good marketing idea for Nissan: hire Bette and Dot—both played by Sarah Paulson—as the official spokes-conjoined-twins on American Horror Story: Freak Show. Have one sister love the practicality of the Maxima, and the other adore the performance of the GT-R. Watch all of that sweet, sweet Ryan Murphy money roll in.
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