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Nissan and UEFA Ink Deal to Become Global Partners through 2018

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Nissan and UEFA

Nissan and UEFA have confirmed that they have agreed on a four-year deal to become global partners. According to both sources, this will serve to make Nissan a global sponsor of the UEFA Champions League. The deal will extend from the 2014-2015 season to 2017-2018 and will also include the 2014, 2015, 2016, and 2017 UEFA Super Cups.

Nissan will join Heineken as the second Official Partner of the UEFA Champions league during 2015-2018.

“Innovating to excite is what Nissan does, and as partners with UEFA we are looking to introduce new ways in which to enrich the UEFA Champions League experience,” said Roel de Vries, Corporate Vice President and Global Head of Marketing and Communications for Nissan, in the automaker’s press release. “Europe’s most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do.”

As a condition of their role as official partner, Nissan will have extensive rights to matches, pre-match training sessions, content, media, hospitality, events, and the Final. Nissan is already a sponsor of the 2016 Olympic Games in Rio, the Heisman Trophy, and manufactures the preferred vehicle of their Director of Excitement, Usain Bolt.

“We are delighted to have Nissan as an official partner of the UEFA Champions League as of next season,” said Guy-Laurent Epstein, marketing director of UEFA Events SA. “Nissan is a truly leading global company and one of the largest automotive groups in the world. We feel that the partnership will provide a great deal of innovation and excitement across all markets worldwide, and we are convinced that Nissan can use the platform that the UEFA Champions League offers to further build on their current success.”