It’s No Joke: Mazda’s April Sales Are Best in 20 Years
As the automotive industry continues to strengthen and automakers are releasing their 2015 models, monthly sales figures will continue to get better and better. Such is the case with Mazda.
Total April sales reported by the Japanese automaker amounted to 24,123 units. While that’s not the highest month for the automaker this year (March has been the strongest so far, with total sales surpassing 30,000), it is a solid total for a month that’s characteristically weak for most automakers. In fact, Mazda set a 20-year record–up 7.5% over April 2014.
Mazda Has a Right to Brag about 2015 April Sales
The biggest highlight for April 2015 was the increase in Mazda6 sales compared to last year: a whopping 30.9% year-over-year, the best sales for Mazda’s sedan since 2006. The CX-5 also had a solid month with its best April ever (8,960 units sold). The rest of Mazda’s lineup has shown reserved but steady growth at a combined rate around 9% this year. Certified pre-owned sales were only up 3%. In total, 91% of Mazda vehicles sold in April featured SKYACTIV technology.
“It is often said at Mazda that this business isn’t a sprint, but a marathon, and our sixth-generation vehicles prove that a steady pace will establish growth and build our brand,” said Ron Stettner, vice president of Mazda North America sales. “Sixth-generation vehicle sales combine to be up 14.0 percent year-over-year and we continue to focus on the quality of our sales.”