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Opel Ampera-e Taking #AMPVenture Road Trip Through Europe

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Opel Ampera-e #AMPventure

Opel is promoting its new electric vehicle with a road trip through Europe—the #AMPventure with the Opel Ampera-e.

The journey will begin in Oslo and take selected bloggers and celebrities across mainland Europe via Paris, Barcelona, Geneva, and Munich. At each stop, the travelers will meet the people and companies working to create a future of smart mobility and truly sustainable lifestyle.

The Opel Ampera-e is natural choice for a long road trip, thanks to its unrivalled driving range of up to 520 kilometers in the New European Driving Cycle, its sports car like acceleration, and its comfortably spacious cabin with the best in digital connectivity.

For the #AMPventure, the Ampera-e is being driven by the members of photography-collective GermanRoamers (Max Fischer, Jannik Heck, Leo Thomas, Daniel Ernst and Max Münch) and video-creators ellevant (Philip Werner). The bloggers will be taking turns driving the Ampera-e and will share its real-world range performance and charging time, as they take the e-car to its limits and drive as far as possible on a single charge, authentically demonstrating its real benefits in everyday driving.


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On May 29th, the bloggers began their five-week long #AMPventure, which will take them from Oslo to Rüsselsheim over various European cities including Amsterdam, Paris, Bilbao, Cannes and Munich. Along the way, they will provide real-time updates on the Ampera-e’s performance, while Opel will provide an “electric answers” series of posts addressing common questions regarding e-mobility.

Throughout the journey, German actors Ken Duken, Karim Guenes, Lucas Reiber, and Nadja Uhl, along with lifestyle blogger Nilam Farooq will share their impressions of the road trip on their own channels. Karim, Lucas, and Nilam will also each have a first-hand Ampera-e experience as they spend three days with the team on the road. The #AMPventure will eventually receive its own red-carpet experience at the Sophie Opel Prize event during the film festival in Munich, before a climactic interview with Opel CEO Dr. Karl-Thomas Neumann at the German automaker’s home base in Rüsselsheim on June 30th.

“With the #AMPventure, we want to demonstrate first-hand how ideal the Ampera-e is for everyday driving,” said Tina Müller, Opel Chief Marketing Officer. “Our team of bloggers will share this experience with #AMPventure followers in real time over a range of social media channels including Instagram, Facebook, Twitter and YouTube.”


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