Opel Insignia Grand Sport and Sports Tourer to Debut in Geneva
The Rüsselsheim-based automaker will seize the opportunity to present the Grand Sport and the Sports Tourer variants of its flagship model for the very first time, with both models being unveiled during the March 7th Opel press conference.
Also debuting in Geneva will be two new OnStar services and an Opel Exclusive program coming with the new Insignia.
The all-new, second-generation Opel Insignia will be priced at €25,940 (RRP including VAT in Germany). The redesigned model follows the sporty example set by a large coupé, emphasizing spaciousness and safety, as well as new technologies such as Opel IntelliLux LED® matrix headlights and driver assistance systems like active lane keep assist.
For convenience, the Insignia also comes with smartphone integration, which now has a new Opel OnStar feature called the Personal Assistant. As the name suggests, it enables Insignia occupants to book hotel rooms and search for parking spots through an OnStar Advisor.
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It’s also the first Opel available with an eight-speed automatic transmission, a 360° camera, and intelligent all-wheel drive with torque vectoring. And both the Insignia Grand Sport and Sports Tourer lost a lot of weight (up to 200 kilograms depending on the model), which, combined with the new turbocharged engines, has created a more efficient vehicle.
Geneva is where Opel will also launch its new Opel Exclusive program, which allows drivers to customize their Insignia according to their own personal taste. Opel Exclusive customers will be able to choose from an unlimited range of colors, and then finish the design by selecting from three distinctive finishes: tri-coat, metallic, and pearl.
Both the all-new Insignia Grand Sport and the Insignia Sports Tourer are counted towards Opel’s “7 in 17” product offensive, in which the automaker will launch seven new vehicles over the course of the year. They will be joined by the electric Ampera-e, the all-wheel-drive Insignia Country Tourer, and the Opel Vivaro. Opel will also bring the Crossland X and Grandland X to market this year.
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