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Opel OnStar Achieves 1.5 Million Customer Interactions

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Opel OnStar

Photo: © General Motors

Opel OnStar is celebrating a milestone of 1.5 million customer interactions, be it by phone, app, or the blue OnStar button. Of that figure, nearly half of all interactions came about through the OnStar myOpel app, which also offers customer access to remote unlocking/locking, vehicle location, and vehicle diagnostics.

“These unbelievable numbers prove that Opel OnStar is a resounding success! Less than a year after launch, our personal connectivity and service assistant is clearly on its way to becoming the helpful companion every driver of an Opel passenger car wants to have at their side”, exclaims Tina Müller, Chief Marketing Officer Opel Group. “The smartphone generation are ecstatic about the 4G LTE Wi-Fi Hotspot, while services such as automatic Emergency Call Service provide the older generation with the safety and security they long to have when driving.”

Opel launched its OnStar service last year, and since then it has experienced 700,000 customer interactions through the app, 300,000 interactions by phone call, and 300,000 visits to the Opel OnStar webpage.

Perhaps more important is this statistic: in the past year, 15 stolen vehicles were located and recovered thanks to OnStar, including an Opel Astra that was stolen in Austria and found in Hungary within 24 hours of it going missing.

Opel OnStar is currently available on every vehicle in the brand’s lineup for customers in Austria, Belgium, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, and Switzerland. The service will be extended to an additional 18 countries in August of this year.