People Are Just Throwing Money at Lincoln to Spiff Up Their 2017 Continentals
This may come as something of a surprise, but bear with us: people who buy luxury vehicles like to have luxurious things. It’s definitely kind of a stretch, we know, but comments from Lincoln spokesman Sam Locricchio to Edmunds seem to indicate that people planning to buy the upcoming 2017 Lincoln Continental are clamoring to add paid features to their purchases.
What’s more, the spokesman indicated that sales seem to be humming right along, suggesting that handraiser results from earlier this year were fairly accurate at gauging the high level of interest in the resurgent sedan.
“More than half the retail vehicles to be built in the latter third quarter have been sold and pre-orders are coming in with a strong mix of high-series content,” Locricchio told Edmunds earlier this month.
Locricchio notes that the most popular exterior hue for the Continental thus far is White Platinum, which is available for a $595 up-charge. Another popular addition for the Continental is the Technology package, which adds adaptive cruise control and dual-panel moonroof among other features and adds $3,105 to the price tag.
The Continental is available for a $45,485 base price with the Premiere trim level, and it tops out with the $63,840 Black Label trim. According to Locricchio, the Reserve level—starting at $54,840—has “about a 50% mix rate” among customers thus far.
A maxed out Continental Black Label, for those of you who might be curious, runs just north of $80,000 including destination charges. It’s the little things in life.
The 2017 Continental and all its fancy stuff should be arriving at dealerships around the country by September, just in case you want to start saving up.
News Source: Edmunds