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Phil Brook Named US VP of Marketing for Buick and GMC

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Phil Brook, General Motors

Automotive News reported on Monday that General Motors is appointing Phil Brook to the position of Buick and GMC’s US Vice President of Marketing. Brook succeeds Tony DiSalle, who is moving into the role of Buick’s executive director of global portfolio planning.

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Brook has been with General Motors since 2004, when he joined Holden as a Marketing Manager after spending the earlier part of his career in sales and marketing with Nissan and Honda. In 2007, he was named the Director of Holden Marketing, subsequently rising to the title of Director of Sales in 2011 and Executive Director of Sales and Marketing in 2012. In the lattermost role, Brook was responsible for introducing the “Think Holden” advertising campaign.

More recently, Brook had been serving as the head of the South Central region for Buick and GMC. He holds a Bachelor of Science from Monash University in Melbourne, Australia and a Masters of Marketing from Melbourne Business School.

Brook will have his work cut out for him in the task of replacing DiSalle, who was integral in helping Buick shake off to a great degree the consumer perception that it is a brand primarily for elderly customers. The “That’s Not a Buick” ad campaign, launched under DiSalle’s watch, has been key to shifting that reputation and bolstering brand sales in the United States.

“We’ve seen good growth in brand health, and our sales are up,” DiSalle told Auto News earlier this year. “It takes a long time because those misperceptions are formed over a long period of time. We have people that we still haven’t intercepted yet that we still need to get on the radar screen.”

Brook will be go from the frying pan and into the fire right away as he is tasked with launching the next-generation Buick Regal and Enclave, scheduled to be revealed on Tuesday and next week at the New York Auto Show, respectively.

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News Source: Automotive News (subscription required)