[Photos] Ford Takes Reebok FitTruck on Tour This Fall
The FitTruck, a Ford Transit decked out in a Reebok livery and packed to the gills with fitness equipment, is hitting the road this fall to bring various instructors from Reebok ONE’s network to pop-up events, fitness boot camps, and wellness clinics across the country.
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“FitTruck embodies the idea that the gym is everywhere and fitness can truly take place anywhere – a city, a park or your own home,” says Steve Robaire, Reebok director of instructor engagement and global events. “Today, everything can be made mobile, from food trucks, to retailing clothing and accessories, to basic health care and beyond. It just made sense to take this concept and use it to promote something healthy.”
Over the course of seven weeks and more than 2,000 miles, the FitTruck will bring fitness celebrities to local gyms and tailgating events to raise awareness about fitness. Names include: Jamie Eason, co-creator of the Lean Body for Her supplement line; Emily Skye founder of the F.I.T. workout; Ashely Horner, spokesperson for BodyBuilding.com; Cory Gregory, creator of Squat Every Day; and “Silent Mike” Farr of the Powercast.
Events have already taken place in Boston, New York, and Washington, D.C.; events are currently underway at Virginia Beach and will conclude on November 6th. From there, the tour moves to Raleigh, North Carolina for a workout with Logan Aldridge; up to Charlotte on November 12th for a stop at an as-yet-unnamed local gym; and concluding November 26th-December 2nd in Columbus, OH with tailgating at the Ohio State-Michigan game, a Squatlife seminar, and an appearance from “Silent Mike.”
To see the latest from the tour, follow the hashtag #FitTruck on social media.
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