Timothy Moore
No Comments

Porsche NAIAS Display: Is That Cinnamon I Smell?

Decrease Font Size Increase Font Size Text Size Print This Page
Porsche NAIAS display: 911 Targa 4

All-new 911 Targa 4 captured in a rearview mirror at the Porsche NAIAS display

Ready to eat the next unsuspecting floor model we saw, Marci and I agreed that Porsche should probably be our last stop before lunch because, and don’t quote me on this, I don’t think resorting to cannibalism on your first business trip is the best way to represent your company. It didn’t help, however, that when we got to the Porsche display, we were hit with an overwhelming cinnamon smell. At first I thought it might be a scent they were releasing, like Nissan’s Scent of the Future (read all about that here; just be sure to put in your nose plugs first). Eventually we learned that the cinnamon scent was coming from a random fudge concession stand strategically placed behind Porsche’s walls, and it smelled like the tree in the Keebler Forest or a house full of grandmas baking. Never before have I wanted fudge so badly.

Trying to block out the beautiful scent and the roar of our tummies, we checked out the all-new Porsche 911 Targa. It was sleek; it was powerful; it was way out of my price range. The Targa turns 50 next year, but even on its 49th birthday, it looks incredible (although quite similar to previous 911 models, per usual). Both the Targa 4 and 4S will distribute power among all four wheels via a 3.4-liter six-cylinder engine that outputs 350 hp. The 2014 Targa will rockets to 60 mph in 4.2 seconds and tops off at 183 mph.

Despite the novelty of the Targa 4 and 4s, the grand daddy of the Porsche display was definitely the 918 Spyder, which was inside a giant glass room, accessible “by appointment only.” It’s fair to say I might have been responsible for a nose print or two as I drooled over that beautiful thing. (Sorry about that, Porsche, but you were pretty much asking for it.)

Porsche NAIAS display: 918 Spyder

The 918 Spyder


Porsche NAIAS display: 918 Spyder

The 918 Spyder has an intimidating and aggressive, style, evidenced by the headlights.

Porsche NAIAS display: Boxster

My view from behind the wheel of the Boxster

While checking out the Porsche section, I also made sure to climb inside a Boxster to give my opinion on what it felt like to sit behind the wheel. After I saddled up, Marci and I headed back into the main atrium to hunt down some victuals. We walked up and down that main hallway several times, seeing nothing but a bratwurst stand, which sold the strangest (and most expensive) weiners I’ve ever seen. We saw several people eating sandwiches and salads and such, but all we could find were bathrooms, coat checks, and of course the weiners, so that’s what we settled on. Six dollar weiners: Marci got a mac and cheese furter (“Supposedly,” she says. “It had no cheese.”) and I got a buffalo bratwurst.

NAIAS food

My incredibly expensive buffalo bratwurst

It wasn’t until we were searching for tables that we finally found the lunchroom with wraps, sandwiches, salads, soup, and more. Go figure. Embarrassed at our scavenging skills, we claimed a large table and were eventually joined by a father and his two sons and, much to our surprise, they were from Dayton, Ohio, as well. The dad even went to high school with Marci’s mom. Small world, eh?

After wolfing down the brats and realizing just how tired we suddenly were, we went back inside to brave the biggest display of all: Ford.

Check out all the other pit stops on my tour through NAIAS:

My First Experience at NAIAS General Motors NAIAS 
Kia NAIAS Honda/Acura NAIAS
Volkswagen NAIAS Infiniti/Smart NAIAS
Porsche NAIAS  Chrysler NAIAS
Ford NAIAS Lexus/Scion NAIAS
Lincoln NAIAS Toyota NAIAS
Mazda/Volvo/Jaguar/Land Rover NAIAS Mercedes-Benz/Tesla NAIAS
NAIAS Luxury Car Seats: My Definitive Ranking of Places You Put Your Butt

  • Timothy MooreManaging Editor

    Timothy Moore hails from Dayton, Ohio, and tries to bring that Midwestern flavor to his writing. (But as it turns out, no one really likes the Midwestern flavor.) He has been covering the auto industry for years, with several national auto shows under his belt, but he’s been writing about lots of other things (like dragons and Mickey Mouse and cows drowning in milk) since he was just a tot. Outside of the land of cars, Timothy enjoys watching The Office and consuming excessive amounts of peanut butter and beer, and is on the board of an up-and-coming Dayton theatre company called The Playground. And when he’s not on stage (or three jars into a peanut butter binge), Timothy spends time with his mischievous dog, Greyson. See more articles by Timothy.