Production Begins on Right-Hand-Drive Ford Edge
Ford has kicked off production of the new Edge SUV in right-hand-drive configurations for Europe, and if the response to the model’s online configurator is any indication, the Blue Oval is going to need to start cranking those things out as quickly as possible.
“The UK team and our extensive Ford dealer network are very excited by this exceptionally fast start for the new Ford Edge,” said Andy Barratt, chairman and managing director, Ford of Britain. “With our existing EcoSport and Kuga SUV models enjoying healthy sales growth, there isn’t a better time to launch our new flagship Edge SUV.”
The automaker says that more than 60,000 Ford Edge SUVs were configured on its website between January and the beginning of May. Of those, approximately 49% were the Edge Sport trim, and 11% were the Zetec trim. 55% of all models were configured with the 2.0-liter TDCi diesel mated to the Powershift automatic. Of the colors selected, 16% were painted Oxford White, 14% were Shadow Black, and 8% were Electric Spice.
Arguably the best news for Ford, apart from interest in the high five-figure range: the average price of a configured Edge in the United Kingdom was just over £35,000. The starting price for the Edge is £29,995, sitting comfortably above the Kuga’s £19,995 starting price point and EcoSport’s £14,445 base price.
The Ford Edge is expected to start arriving at dealerships around the UK this summer. The right-hand-drive Edge is being built at the Oakville Assembly Plant near Toronto where the left-hand-drive model is also built.