Ram 1500 Wrap Commemorates Motor Trend Award on Chrysler Headquarters
To help celebrate the Ram 1500 being named Motor Trend Magazine’s “Truck of the Year®” for two consecutive years, the Ram Truck Brand has unveiled a 145ft x 155ft building wrap depicting the two-time award winner driving over a bridge. The Ram 1500 wrap is located on Chrysler Group LLC headquarters in Auburn Hills, Michigan, where it reminds drivers on Interstate 75 of who reigns supreme in the full-size pickup segment.
“Half-ton truck customers have been asking for a diesel engine and Ram is the only truck manufacturer to answer the bell and deliver not only best-in-class fuel economy, but also 9,200 pounds of towing capacity,” said Reid Bigland, President and CEO, Ram Truck Brand, Chrysler Group LLC, in a press release. “In a brutally competitive truck industry, the Ram 1500 is the only vehicle to ever win Motor Trend’s Truck of the Year award two years in a row, reaffirming the fact that we have the best truck on the road.”
The Ram 1500 wrap covers 10 of Chrysler Group LLC Headquarters Tower’s 15 floors; the image of the truck itself is larger-than-life at 40ft x 55ft, taking up four whole floors entirely on its own. It took four days for crews to install the Ram 1500 wrap, and the result is enough that nobody will forget the Ram Truck Brand’s achievement anytime soon.