Ram Cultivates Farmer-Friendly Truck with 2018 Harvest Edition
Designed to serve farmers in America, Ram has launched the 2018 Harvest Edition, a first-ever truck specifically designed to handle the challenging demands of the agricultural industry. The new truck also boasts new and industry-significant color options—New Holland Blue and Case IH Red.
“The Ram Harvest Edition marks the first time that Ram dealers will be able to stock trucks that exactly match the colors of two of the most popular lines of farm equipment in the nation,” said Mike Manley, Head of Jeep & Ram Brands – FCA Global. “Farmers have been asking for these colors, and Ram is proud to be the first in the industry to be able to offer them. The Ram Harvest Edition truck will allow farm families to get their work done while proudly showing their agricultural brand loyalty.”
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Engineered to “work,” the Harvest Edition is equipped with a durable spray-in bedliner, black tubular side steps, fold-out bumper step and mud flaps, tow hooks (4×4), skid plates and heated seats.
“Because Ram knows farmers are tech savvy, the Harvest Edition comes standard with an 8.4-inch Uconnect 4C touchscreen radio with navigation, 4G Wi-Fi, Apple Car Play and Android Auto, which gives buyers seamless connectivity, fingertip access to smartphone map mirroring, and up-to-the minute weather maps and forecasts customizable to any location in the nation,” according to FCA of North America.
Plus, the 2018 Harvest Edition truck looks sharp with chrome mirrors, chrome door handles and chrome “Wave Mesh” luxury cross-hair grille.
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According to FCA of North America, this agricultural-focused model “will be available across the Ram 1500, 2500 and 3500 lineup, in all four-door Quad, Crew and Mega Cab configurations, all box lengths and all powertrains, including 5.7-liter HEMI® V-8, 6.4-liter HEMI V-8, and 6.7-liter Cummins Turbo Diesel.”
On/off-road tires, a cargo-view camera, and 18-inch polished aluminum wheels are featured on the Heavy Duty models while 1500 models feature 17-inch chrome wheels; the Harvest Edition will be available for purchase in the third quarter of 2017, according to FCA of North America.
News Source: FCA of North America