Ram Truck Brand Renews Partnership with Pittsburgh Penguins
Hockey players are a rough and tumble sort. With the ability to take hard hits and the agility needed to skate on ice while flicking around a puck the size of a hamburger patty, hockey players are truly one-of-a-kind—just like Ram trucks.
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Because of their similarities, it comes as no surprise that the Ram Truck brand has renewed its contract to be the official truck of Pittsburgh Penguins. Through this partnership, one lucky Penguins fan will win a 2016 Ram 1500 Outdoorsman Crew Cab 4×4.
“The Pittsburgh Penguins and the Ram Truck brand share the same values of toughness, hard work, and dedication,” said James Kinsey, director of the FCA Mid-Atlantic Business Center. “Ram’s focus on our customers and important customer attributes is captured in the creative ads produced specifically for this partnership and it is with a great sense of pride that we continue to collaborate with the Pittsburgh Penguins.”
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To win the Ram Outdoorsman, fans of the hockey team must enter by visiting the Penguins’ website. During Penguins’ Fan Appreciation Day, which is held on April 3, 2016, five lucky finalists will have the opportunity to walk to center ice and choose one of five keys. The winner’s key will be the one that can open the truck.
Who knew hockey could get any better?