Morgan Pritchett
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RAM Trucks Support Fifth Harmony with “Work” Commercial

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RAM Dancing with Cow

A RAM Trucks everyday worker is getting his groove on to Fifth Harmony, with a cow as his audience.

During the 2016 American Music Awards, RAM Trucks aired a commercial celebrating everyday workers and pop music group Fifth Harmony. The fun clip featured a collection of construction workers arriving to their work site, blasting the hit “Work from Home” by Fifth Harmony from their Heavy Duty and 1500 trucks. After some hilarious gyrating and fancy footwork, the female foreman shows up and gets the attention of the distracted workers. At the end of the commercial, a message pops up, congratulating the ladies of Fifth Harmony on their nomination for Best Collaboration at the American Music Awards.

Following the commercial, the ladies went on to win the award for Best Collaboration for their hit song featuring Ty Dolla $ign.

This isn’t the first time FCA has praised musical artists on their work. An additional, longer commercial aired during the show, entitled, “Music Brings Us Together,” featuring a bevy of music videos that had FCA vehicles in them. Just a few of the artists shown in the video include X Ambassadors, Machine Gun Kelly, OneRepublic, Flo Rida, Charlie Puth, Echosmith, Jason Derulo, and Michael Bublé.

Dodge Durango and Flo Rida

A Dodge Durango makes a cameo in Flo Rida’s video for “My House”

“This music program embodies the best of FCA’s culture of leadership – mind blowing engagement numbers, an exclusive connection with the Millennials, authentic relevance for our brands and a targeted audience that aligns organically with each brand’s set of values and ethos,” said Olivier Francois, Chief Marketing Officer, FCA – Global.

The additional message of the video was to showcase how many views the videos have received online and how that number allows FCA to reach a young, worldwide audience. Fifth Harmony’s “Work from Home” video alone reached over one billion views, so it’s no wonder that RAM Trucks decided to praise the women with their commercial and will (hopefully) continue to work with them in the future.

  • Morgan PritchettEditor

    Morgan currently resides in Dayton, OH after living across the entire nation (seven different states, to be exact) and even in Germany for a few years. Originally a graphic design major, Morgan floated around and eventually found her calling in writing and editing after working in marketing for a few years. Her hobbies include: board games, concerts, knowing way too many song lyrics, hiking, video games, quoting pop culture, and watching sports. It is advisable to not give her coffee after 3pm. See more articles by Morgan.