Ram Trucks “Year of the Farmer” Campaign Extended
Nearly 12 months ago, Ram Trucks released an inspiring, highly discussed campaign called “Year of the Farmer,” which celebrated our nation’s rich farming heritage. The original “Farmer” ad, which debuted around the time of last year’s Super Bowl, kicked off an entire year dedicated to farming and drawing the country’s attention to its importance to our success.
Ram actually pledged to donate $1 million to the Future Farmers of America (FFA) if the video reached 10 million views. It did, and then some. In fact, the video reached 10 million views in less than a week and eventually amassed more than 22 million hits.
Even though the Year of the Farmer has officially passed, Ram Trucks feels it has still not done the farming community justice. To further honor the men and women of our country, Ram released an extended version of the “Farmer” tribute, which features the “So God Made a Farmer” FFA speech that Paul Harvey made back in 1978. It also now includes additional farm imagery.
Check out the extended advertisement below!