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Ranger, EcoSport Strong for Ford in South Africa in April

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Ford sold a total of 4,422 vehicles in South Africa in April and exported an additional 4,618 vehicles to markets in Europe, the Middle East, and Africa.

The National Association of Automobile Manufacturers of South Africa reported that sales declined 5,370 units year-over-year at a total of 34,978 vehicles delivered, with passenger cars down 13.7% at 22,452 units and commercial vehicles down 13.3% at 10,592 units.

Still, Ford managed a 12.6% market share, including sales from Associated Motor Holdings (AMH) and Amalgamated Automobile Distributors (AAD).

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“The new vehicle market took a knock due to the significantly reduced number of selling days in April this year, with passenger and light commercial vehicle sales down more than 13% compared to April 2016,” said Neale Hill, Director of Marketing, Sales and Service for Ford Motor Company Sub-Saharan Africa Region.

“All things considered, we can be satisfied with our sales results, with the Ford Ranger returning to the top of the charts as the best-selling vehicle in South Africa during April. Year-to-date, the EcoSport remains the leading contender in the compact SUV segment, and the Mustang continues as the dominant player in the sports car category.”

In addition to domestic sales totaling 1,982 units putting it atop sales charts for the second time since January, the Ranger was the sole source of exports in a month where industry volume was down 25.5%. EcoSport sales totaled 543 units, and Mustang sales totaled 41 units.

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