Report: Fiesta Refresh, Vignale Trim Forthcoming
Ford has been emphasizing the importance of SUVs quite a bit of late, announcing that it will unveil upwards of four new utility vehicles for the American market by 2020. This move comes at a time where car sales are shrinking in favor of crossovers, which has caused some degree of contraction in the small car segment with the recent announcement that the Chrysler 200 and Dodge Dart will soon be no more.
The same does not seem to be the case for the Blue Oval. According to Digital Trends, the Ford Fiesta will be receiving a mid-cycle touch-up that should include a new face, new headlamps and taillamps, and a new range-topping trim.
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The caveat here, however, seems to be that these improvements are bound for the European market where the Fiesta is king. The Fiesta was Ford’s best-seller in Europe last year, and it has held the title of Europe’s best-selling small car for an impressive four years in a row despite changing consumer attitudes.
That new top trim would likely be the Fiesta Vignale, an estimation substantiated by a report from Omni Auto out of Italy. Ford recently added the EcoSport, Edge, and five-door Mondeo to the lineup of vehicles receiving the Vignale treatment in Europe with a Kuga Vignale Concept foretelling the addition of another model down the line.
Should the Fiesta get the Vignale trim, it would likely remain exclusive to Europe. However, any general aesthetic upgrades to the Fiesta would be more likely to carry over to the US offering.
A report from late last year indicated that Ford may also launch a new Fiesta RS in 2017 to coincide with the 40th anniversary of the nameplate.
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News Source: Digital Trends