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Road Racer Elantra Concept to Debut at SEMA

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The Road Racer Elantra Concept will premier at SEMA

Besides the customized Elantra shown in the picture above, Hyundai is also bringing a Gurnade Veloster Concept to SEMA

Some people think of Hyundai vehicles as those cars and SUVs with the 10-year/100,000-mile powertrain limited warranty, all but dismissing the brand’s performance capabilities. However, one aftermarket tuning company is doing its part to change that perception.


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For the 2016 SEMA Show, Hyundai will be showcasing a Road Racer Elantra Concept created by ARK Performance that barely resembles the factory model. On the outside of the car is a Fiere Customs full vinyl wrap and an ARK Solus wide body kit, which are complemented by ARK lightweight forged wheels and an APR Performance front splitter.

Some of the other unique features of this customized Elantra include an ARK turbo kit that uses an Xcargot turbocharger, as well as a one-of-a-kind suspension system, which utilizes a DT-P coil-over system, performance anti-roll bars, a big front brake kit, and a front strut tower bar. In addition, this concept car will also come with a GRiP exhaust system, ARK downpipe, and Nitto Tire NT05 summer tires.

“ARK Performance knows the Hyundai brand almost as well as our own,” said developer of the ARK Elantra Concept Kevin Bentley. “We strive to leverage the superb product development of Hyundai engineers, building upon their expertise while offering something really special to enthusiasts. The ARK Road Racer Elantra Concept offers the specific model enhancements that our customers have come to expect from ARK.”

The Road Racer Elantra Concept will make its public debut at the 2016 SEMA Show. This event runs from November 1st through the 4th and will take place at the Las Vegas Convention Center.


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