Sales in China Down 25 Percent for Ford in First Half of 2018
Ford Motor Company and its joint ventures posted a 38 percent year-over-year sales decrease in China in June. In total, Ford sold 62,057 vehicles. Changan Ford Automobile was down 53 percent at 33,132 vehicles delivered; Jiangling Motor Corporation was down 7 percent at 22,806 vehicles delivered; Lincoln was up 12 percent at 4,350 vehicles delivered; and imports were down 1 percent at 1,769 vehicles.
“We always knew it would be a challenging year for us given our position in the product cycle; however, we are intensely focused on our ‘In China, For China’ strategy,” said Peter Fleet, president, Ford Asia Pacific and chairman and CEO, Ford China. “As we reposition our business in the market, we are working closely with our partners to strengthen our core business, improve our operational fitness, and capitalize on emerging market opportunities.”
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Highlights in June included a 14 percent year-over-year increase for the JMC Pickup, a 13 percent increase for the JMC Teshun, and a 3 percent increase for the JMC Light Truck. Sales of the Ford F-150 Raptor were up 180 percent in June and are thus far up 77 percent in 2018.
Lincoln had a particularly strong month with each vehicle in its lineup enjoying year-over-year sales gains. The MKZ was up 25 percent, Continental was up 2 percent, MKC was up 6 percent, MKX was up 9 percent, and all-new Navigator was up 117 percent. To date, Lincoln sales are up 4 percent from the first half of 2017 at 24,314 vehicles delivered.
Through the first half of the year, Ford’s sales in China are down 25 percent at 400,443 vehicles.
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