Second Verse, Same as the First: Mazda North America Releases September Sales Update
As Mazda reports its September sales, we are definitely sensing a trend, here, as the figures follow the pattern from last month.
Like in August, overall sales dropped year-over-year. However, while August saw a drop of 12.8% over last year, September sales were only down a small 2.8% to 24,889 vehicles. This was to be expected, given that sales have been decreasing across the entire automotive industry as the market has become saturated with new vehicles. Also important to note is that automotive sales have been in a boom period for some time, so although sales have decreased since last year, sales are still strong.
Mazda’s sales hit was mainly in its cars, with the Mazda3, Mazda6, and MX-5 Miata showing sales decreases of 5.2%, 10.5%, and 20%, respectively. That puts Mazda3 sales at 7,350 units, Mazda6 sales at 4,052 units, and Miata sales at 752 units.
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However, like in August, Mazda’s crossovers continue to gain ground, with sales of the CX-3 up 12.9% with 1,513 crossovers sold. The CX-5 saw a smaller increase of 3.1% with sales of 9,385, but this number still represents the best-ever September for the nameplate. At the top of the line, the CX-9 saw the largest sales increase, with its 1,834 sales accounting for a 17.6% increase over last year. Taken all together, Mazda’s SUVs saw a sales increase of 6% over last year with 12,732 vehicles sold.
Mazda’s i-ACTIV All-Wheel Drive once more is an incredibly popular option, being equipped to 64.1% of those SUVs.
Also on the increase was the entirety of Mazda Motor de Mexico, which saw its best-ever September with 4,685 vehicles sold, an increase of 5.7% over 2015.
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