Sedans Help BMW Secure a 0.7% Sales Increase in September
Passenger cars like the 5 Series continued to outpace their SUV counterparts in terms of sales growth
When BMW’s sedans managed to outperform the brand’s SUVs in terms of sales growth in August, it could have easily been considered an anomaly. However, with the same result two months in a row, it’s certainly a trend to start considering. Furthermore, BMW brand sales were up by 0.7% in September.
BMW managed to sell 25,571 vehicles last month in the U.S. 18,435 of those vehicles were passenger cars. Passenger car sales for the brand were up by 9.7% last month. On the other hand, the sales for its SUVs were down by 16.8%.
BMW’s fleet of electrified models also found some sales success last month. BMW-branded electric vehicles experienced a 14.9% sales growth.
The same players that have brought success to the BMW brand in previous month continued to do so in September. BMW 4 Series sales increased 58.9% last month, with a total of 3,637 units sold.
However, the largest success came in the form of the BMW 5 Series. BMW sold 3,718 5 Series sedans last month, a 144.4% improvement year-over-year.
A large part of increasing sales last month was undoubtedly due to the aftermath of Hurricane Harvey and Hurricane Irma. Following this pair of tropical storms, many drivers were in need of a new vehicle, and many of them probably chose to go with BMW.
Less of them probably chose MINI vehicles, however, as MINI sales were down by 7.2%. MINI sold a total of 3,736 vehicles in September.
MINI’s year-to-date sales are even worse for the wear, with a sales decline of 10.6%. Sales for the BMW brand proper are down 4.3% year-to-date, with a total of 220,175 vehicles sold.
When MINI is taken into account, the BMW company as a whole experienced a slight 0.4% sales decline in September. Year-to-date sales are down by 5.2% for the automaker.
You can see for yourself how BMW did in the sales chart below: