Soon, You Can Get Your New Chevy Delivered to Daytona International Speedway (and Take It Around the Track)
It’s a rare spectator at Daytona who hasn’t thought to themselves, “I wonder what it would be like to drive around the Speedway?”
Well, for select new Chevy buyers, that question is about to be answered. Earlier today, Chevrolet and Daytona International Speedway announced a unique delivery experience for buyers of new Chevrolets – rather than picking the car up from a dealership, for an extra fee you can take your new car for its first drive on the track at Daytona Speedway.
Buyers who choose this option can expect a tour of the Speedway, a keepsake to commemorate the experience, authentication that the vehicle was indeed delivered and driven at the Speedway, and of course, an on-track driving experience.
Of the experience, Alan Batey, president of General Motors North America and leader of Global Chevrolet, said, “Chevrolet is committed to offering our customers the best overall vehicle ownership experience possible – starting with the most technologically advanced and most dynamic vehicles in the brand’s history. Beyond the vehicle, we are determined to deliver exceptional service through our dealers and unique experiences that only Chevrolet can offer, like driving your first miles in your new vehicle at the famed Daytona International Speedway.”
We like to imagine he then threw whatever microphone he has holding behind his back and ran through the audience for a round of high fives, because that is just awesome.