Special Edition Toyota Corolla Marks Car’s 50th Anniversary
This year marks the 50th anniversary of the world’s best-selling car, the Toyota Corolla, which first went on sale in Japan in November of 1966. Toyota kicked off the Corolla’s months-long birthday bash leading up to the big day in November with a display at the New York International Auto Show this week, which included a special 50th anniversary edition of the 2017 Toyota Corolla.
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The 2017 Toyota Corolla 50th Anniversary Special Edition model builds upon the 2017 Corolla SE trim. Only 8,000 special edition models will be sold in the United States.
The 2017 Corolla 50th Anniversary model will sit on 17-inch alloy wheels with dark gray inserts and machine finish. The exterior is also marked with a 50th Anniversary Edition exterior badge and complex-LED headlights. Customers can get the special edition Corolla in one of three colors—Classic Silver, Blizzard Pearl, or exclusive Black Cherry, which are just fancy ways of saying the most popular yet most boring car colors (silver and white) and one actually appealing red.
Inside, the special edition model benefits from Entune Audio Plus with Connected Navigation and a 7-inch high-res touchscreen, as well as a color 4.2-inch TFT multi-information display. Another cool piece of tech includes the Smart Key with push button start. The interior design features 50th Anniversary Edition floor mats; black mixed media seats with Black Cherry contrast stitching; a black interior with Black Cherry contrast stitching on the steering wheel, shift boot, and center armrest; Black Cherry accents on the dash panel and door trim; and an available moon roof.
Look for the 2017 Toyota Corolla 50th Anniversary Special Edition model on dealership lots in the autumn of this year.
The regular 2017 Toyota Corolla is also an eye-catching model this year. Parents will likely especially appreciate the implementation of the Toyota Safety Sense-P package, available on all trims. The package includes dynamic radar cruise control, lane departure alert with steering assist function, automatic high beams, and a pre-collision system with pedestrian detection function.
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Standard on the 2017 Corolla L, LE, and LE Eco are bi-LED headlights; the 2017 Corolla SE, XSE, and XLE models get complex-LED headlights. Also standard are a backup camera and an upgraded interior with audio enhancements. Additionally, the grille has been made more aggressive.
Celebrate the Corolla’s 50th anniversary at www.corolla50.toyota.com.
Dawn Carberry is the digital marketing manager and the head blogger for the Haddad Automotive Group, located in the city of Pittsfield in Western MA. The Haddad Auto Group includes Haddad Toyota, Haddad Subaru, Haddad Hyundai, and Haddad Nissan new car dealerships, and Haddad of South County used cars.