Strong Encore, Envision Sales Can’t Stop Buick’s January Sales Slide
Buick reported sales totaling 13,117 units in January, a 28.2% year-over-year decrease from the 18,269 units sold at the beginning of 2016. Retail sales were down 18.5% at 12,597 units, though crossover deliveries were up 20% thanks to the Encore and Envision and average transaction prices were up 9%.
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As one might reasonably expect, the Buick Encore was far and away the brand’s biggest seller for the month with deliveries totaling 5,258 units. Since launching in 2013, the Buick Encore has only experienced one month where its sales did not grow year-over-year—August 2016, which broke a 31-month stretch of year-over-year gains. Encore sales were up 6.9% in January, making five straight months of sales increases.
The all-new Envision provided a bolstering presence with 2,187 units delivered. The Envision launched in May of last year and moved a total of 14,193 units in its eight months on the market in 2016. January’s sales represent the third highest monthly sales for the Envision since launch, bringing its total sales since launch to 16,380.
Sales of the Cascada were up 254.5% year-over-year with 312 units. The Cascada launched in the US in January 2016, moving 88 units in its first month.
All other vehicles in the Buick lineup experienced double-digit sales decreases in the first month of the year. Enclave sales were down 27.1% at 2,692 units delivered, LaCrosse sales were down 67.8% at 1,307 units delivered, Regal sales were down 64.2% at 951 units delivered, and Verano sales were down 85.7% at 410 units delivered.
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