Study Shows that Wi-Fi Hotspots are Most Desired Feature in a Car
In a study of people who are expected to purchase vehicles within the next three years, 75% of those surveyed have identified Wi-Fi hotspots as the special feature they are most willing to buy with a new automobile.
This is the second year of the study–conducted by Ericsson and AT&T Drive Studio–which focuses on automobile consumers, their preferences when it comes to a car’s special features, and connected car awareness.
For the study, a connected car was defined as a car equipped with a wireless internet connection.
The study also showed that 62% of Americans surveyed were aware of the term “connected car.”
By having a connected car, driver and passengers can use real-time navigation services, access internet radio, and stream music services, among other activities. Connected cars also allow devices to connect with the internet via its Wi-Fi hotspot.
Furthermore, this study reports that 78% of car buyers around the world are willing to wait an entire year to buy a car, just to ensure their desired vehicle would feature connected car services.
“This study confirms that drivers today are tech savvy and value services that improve their driving experience,” said Chris Penrose, senior vice president, Internet of Things, AT&T Mobility. “It’s great to see that more drivers understand what a connected car enables them to do. With this increased awareness, we believe you’ll see adoption of integrated wireless connectivity in the car continue to take off.”
Video: How to set up a hotspot in a Caddy
News Source: PR Newswire