Subaru Canada Achieves Record Sales in August
Subaru Canada announced sales totaling 4,512 units in August, a 34.8% year-over-year increase good for the automaker’s best sales figure ever for the month. The brand was led by a number of models that experienced their highest sales totals ever for August, including the Crosstrek, Forester, and Outback.
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Sales of the Crosstrek totaled 953 units, up 23.6% year-over-year; the Crosstrek not only had its best August ever, but its single best month ever, cracking the 900-unit threshold for the first time since being launched in mid-2012. The Forester delivered 17.1% growth with a total of 1,136 units delivered. Outback sales were up 94.9% with 963 units. Sales of the Legacy were up 96.7% at 244 units. The WRX and WRX STI combined for 477 units, up 82.8% year-over-year and the highest monthly total the brand has seen since April.
Sales were also the best for any August ever in terms of regional deliveries: sales in the Atlantic were up 11.5%, Ontario sales were up 39.8%, Quebec sales were up 37.7%, and sales in the west were up 31.6%.
“Subaru Canada is steadily working towards its fifth consecutive annual sales record,” says Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. “Our approach is not about hitting a certain number in sales, but in developing product that adheres to Subaru’s core values of safety, performance, quality, durability and reliability, and adventure and active lifestyles, as well as listening to the voice of our customer. In turn, this is attracting more and more Canadians to the brand.”
Subaru’s sales to date total 32,637 units, up 5.7% from the 30,863 vehicles the brand had delivered through August of last year. Subaru’s sales through August have already surpassed the full-year sales for each year from 2004-2012, and are more than double the brand’s full-year sales from 2006.
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