Subaru Celebrates Its Best First Quarter Ever with Record Sales for the Crosstrek and Outback
It’s safe to say that Subaru’s having a pretty good start to 2018. January and February brought in record monthly sales for the brand, and March is continuing that trend with another best-ever sales month, increasing sales 5.9% from this time last year. All in all, this has been the best first quarter Subaru has seen yet.
“March and the first quarter of 2018 were both sales records for the Subaru franchise,” said Thomas J. Doll, Subaru of America’s president and CEO. “Our continuing record results are directly attributable to the passionate efforts of our retailers in delivering the best purchase, service and ownership experience possible to our valued customers.”
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Subaru sold 58,097 vehicles in the month of March, with a total of 149,703 vehicles sold so far in 2018. At that rate, Subaru is sitting at a 3.9% gain in sales when compared to 2017. In addition to having three best-ever sales months to start off 2018, Subaru is also celebrating 49 consecutive months of sales exceeding 40,000 vehicles.
“March marked another sales record, as well as the global debut of the all-new 2019 Forester at the New York International Auto Show,” said Jeff Walters, Subaru of America’s senior vice president of sales. “With the arrival of the all-new three-row Ascent later this summer Subaru’s SUV portfolio will continue to lead our success in a competitive industry.”
Subaru’s SUV lineup has seen significant growth this year, as well. The 2018 Crosstrek had its best sales month ever with more than 13,000 vehicles sold in March, a staggering 88.2% year-over-year increase. The 2018 Outback also did exceptionally well with its best-ever March sales, seeing a 5.7% year-over-year increase and rolling in with 16,822 models sold.
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News Source: Subaru