Subaru Continues Sales Streak in June
Subaru sales have been white hot in the first half of 2015, and June was a solid month to wrap them up with. So far this year, Subaru has moved 272,418 units, up 14.5% over the same time period in 2014. In June alone, Subaru sold a record 44,335 vehicles, continuing the brand’s trend of selling 40,000+ vehicles each month. This trend is now 16 months strong.
Specifically, the Forester, Outback, WRX/STI, and XV Crosstrek all had their best sales months ever. Forester sales were up 5.6% with 14,058 models sold, and sales of the XV Crosstrek jumped up by an impressive margin: from 5,434 (June 2014) to 7,057 (June 2015), a 29.9% increase.
Vehicle Research: 2015 Subaru Outback Trims and Features
The Subaru Legacy also performed exceptionally well, with sales up 44.6% over June of last year. In total, Subaru sold 4,526 examples.
“Subaru sales continue to climb because we have the right product, the right positioning and a strong retail network,” commented Jeff Walters, senior vice president of sales for Subaru of America. “Select 2016 model year vehicles are beginning to arrive in showrooms and we know this will further fuel our sales growth this summer.”
Fueling Subaru’s success are the recent release of SUBARU STARLINK for the 2016 model lineup and the Best Retained Value Vehicle Awards that Subaru scooped up from Edmunds for the 2015 Legacy and WRX. Subaru’s advertising has also been spot on this summer, with the 2016 Forester ad getting us nostalgic and the 2016 Impreza ad bringing everyone to tears.
Vehicle Research: 2015 Subaru Legacy Trims and Features