Subaru Earns Best Resale Value Brand; Forester, Legacy, and More Win in Segments
For the second year in a row, Subaru took home Kelley Blue Book’s Best Resale Value Brand award for, well, having vehicles with the best resale value in their segment. In fact, four out of seven Subaru models took home specific Resale Value awards as well.
The 2016 Subaru Forester landed in the Best Resale Value Top 10. The 2016 Subaru WRX also landed in the Top 10 but also was named the Best Resale Value winner in the Sporty Compact Car segment. Other segment winners included the 2016 Subaru Impreza (Compact Car) and the 2016 Subaru Legacy (Mid-Size Car).
The point of these awards is to pinpoint vehicles that are projected to retain the most value (compared to competitors) in their segments during their first five years on the road.
“Subaru is back on top once again for 2016 as the best mainstream brand for resale value across its entire lineup,” remarked Eric Ibara, director of residual values for Kelley Blue Book.
Thomas J. Doll, president and COO of Subaru of America and recent recipient of Motor Trend’s Person of the Year Award, added, “We are proud to receive the 2016 Best Resale Value Brand Award along with multiple segment honors from Kelley Blue Book. These awards highlight our vehicles’ inherent value stemming from our class-leading safety, reliability and durability.”
This marks the 14th year for the Kelley Blue Book Best Resale Value Awards, which are based on projections made via the KBB Official Residual Value Guide.
- John Adams
John Adams is the Director of Business Development at Heuberger Motors in Colorado Springs, Colorado. Heuberger Motors is a new and used Subaru dealership, just a short drive from Denver. With its wide selection of Outback, Forester, and Crosstrek vehicles, Heuberger Motors is consistantly one of the largest volume Subaru dealers in the nation.