Timothy Moore
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Subaru in 2015: A Fantastic Year for the Niche Auto Brand

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Subaru logo - subaru in 2015

Subaru has had a very successful 2015

 

2015 has been a huge year for Subaru, from incredible sales to awesome branding to constant wins in the world of rally. But what were the biggest moments for Subaru in 2015? I can think of a few…

The 2016 Subaru Forester has led the charge for Subaru's sales in 2015

The 2016 Subaru Forester has led the charge for Subaru’s sales in 2015

Sales

No one likes to look at boring sales figures all day, but Subaru knocked it out of the park this year. Before December had even begun, Subaru had already broken its yearly record for sales here in the United States. In the first eleven months of the year, Subaru sold 526,401 units, and with Share the Love in full swing, it is likely that those numbers will continue to climb.
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The all-new Subaru Impreza Sedan Concept debuted at the 2015 Los Angeles Auto Show

The all-new Subaru Impreza Sedan Concept debuted at the 2015 Los Angeles Auto Show

Impreza Sedan Concept

Subaru announced this year that it will be introducing a completely new global architecture upon which all its models will be built. The first model to be built on this platform will be the 2017 Subaru Impreza. But we didn’t have to wait until 2017 to get an idea of what this new Impreza will look like, since Subaru brought the Impreza Sedan Concept to the LA Auto Show last month.
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Dependable vehicles like the 2016 Outback won Subaru a slew of awards

Dependable vehicles like the 2016 Outback won Subaru a slew of awards

Awards

While Subaru’s individual models have each earned their fair share of awards, the brand itself has received plenty of positive praise. For example, Subaru was named Best Overall Mainstream Brand by ALG, earned the title of Best Resale Value Brand (for the second year in a row) from Kelley Blue Book, and dethroned Honda as the Most Trusted Brand in America. Not a bad year for the underdog automaker.
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Thomas j. Doll has been named Person of the year by Motor Trend

Thomas J. Doll was named Person of the Year

Person of the Year

For the first time, Motor Trend decided to name a Person of the Year in the automotive community. That award went to Subaru of America President and COO Thomas J. Doll.

“At first glance, Tom might seem an unexpected choice for Motor Trend’s first ever Person of the Year,” remarked Motor Trend Editor-at-Large Angus MacKenzie. “He’s not an engineer or a designer or a marketer by training, but his unique vision and quiet leadership have guided Subaru to outstanding success over the past few years. This recognition is richly deserved.”
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2013 Subaru Tribeca - A new seven-seater will replace the now discontinued Tribeca

A new seven-seater will replace the now discontinued Tribeca

New Seven-Seater

This year, Subaru confirmed a new three-row, seven-passenger SUV that will fill the hole left by the discontinued Tribeca. There is a lot of mystery surrounding this new SUV, including its name—though we have a few leads.
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The adorable dog from the Subaru Impreza ad, "Dream Weekend"

This handsome fella starred in what I will argue was the best automotive commercial of 2015

Commercials

If there’s one thing that Subaru does right, it is branding. This year saw a number of notable commercials that were just spot on for Subaru, including “Dream Weekend,” “Making Memories,” and “Mitch.”


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Subaru has given back to plenty of causes, including the National Park Foundation

Subaru has given back to plenty of causes, including the National Park Foundation

Giving Back

Okay, I take back saying that if Subaru does one thing right, it’s branding, simply because Subaru does a lot of things right—especially giving back. In fact, one of my favorite things about Subaru is its capacity to give back, especially to environmental and animal welfare causes, which are often overlooked. Subaru’s Share the Love is its big annual giving campaign, but throughout the year, Subaru has supported education, the National Parks, pet safety research, and more.
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  • Timothy MooreContributing Writer

    Timothy Moore takes his leadership inspiration from Michael Scott, his writing inspiration from Mark Twain, and his dancing inspiration from every drunk white guy at a wedding. When Tim is not writing about cars, he’s working on his novel or reading someone else’s, geeking out over strategy board games, hiking with his pooch, or channeling his inner Linda Belcher over beers with his friends. See more articles by Timothy.