Subaru June Sales Up 5 Percent for 31st Month of Growth
Subaru keeps rolling along with a five percent year-over-year sales jump in June. With figures reaching 41,367 units, Subaru June sales were the best that they have ever been and further position the automaker for yet another year of double-digit sales growth in the United States.
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“We have strong, positive energy around our brand” said Thomas J. Doll, president and COO, Subaru of America, Inc. “As the new Legacy sedan and Outback enter retailer showrooms this month, we expect that momentum to continue.”
Year-to-date, Subaru has sold 238,008 vehicles in America, which is good for a 16.3 percent increase over the first six months of 2013. At the rate that Subaru is going, it’s primed for a sixth consecutive year where it sets an annual sales record in America.
June marks the 31st-straight month of year-over-year sales growth, and there is no indication that Subaru will be taking a step back any time in the future.
Subaru June sales coasted on the success of the Forester, of which 13,317 examples were sold to U.S. car buyers. The Forester was up 30 percent for June, and it sits 46.6 percent ahead of its 2013 pace at the halfway point in 2014.
Also continuing the trend of double-digit growth were the XV Crosstrek and the WRX/STI, which were up 16.8 percent and 21.7 percent respectively. To date, the XV Crosstrek is up 34.6 percent, and the WRX/STI is up 38.5 percent.
“We are very pleased to have reached the mid-point of the year at more than halfway to our target” said H. William Cyphers, senior vice president of sales, Subaru of America, Inc. “We are in a very strong position to enter the second half of 2014.”
- John Adams
John Adams is the Director of Business Development at Heuberger Motors in Colorado Springs, Colorado. Heuberger Motors is a new and used Subaru dealership, just a short drive from Denver. With its wide selection of Outback, Forester, and Crosstrek vehicles, Heuberger Motors is consistantly one of the largest volume Subaru dealers in the nation.