Subaru October Sales Break Company Records
Subaru of America had a pretty good October this year. In fact, it was their best ever, with Subaru October sales totaling 43,012 vehicles; good for a 25% increase over 2013 Subaru October sales (which totaled 34,483 units).
It was the seventh consecutive month of 40,000+ sales, which has led to a year-to-date total of 418,497 Subarus sold in 2014. That’s a 20% increase of year-to-date sales at the end of October last year.
Sales were powered mostly by the Outback and Forester, which each sold over 12,000 units last month. The Legacy, though, showed the biggest jump percentage-wise, selling 6,362 models for a 105% increase over the Legacy’s October 2013 sales. It was the best month ever for the all-new 2015 Legacy, and the best October ever for the Outback, Forester, WRX/STI, and the XV Crosstrek.
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“We have consistently been achieving sales records over the past six years,” said Thomas J. Doll, president and chief operating officer of Subaru of America. “We would not have been able to achieve our current level of success without the hard work and dedication of our retailers, employees and independent distributors.”
“Our sedans and crossovers are generating more and more interest from new buyers by delivering a unique combination of safety, utility, performance and value,” said Jeff Walters, senior vice president of sales. “We are particularly pleased with the positive customer reaction to the all-new Legacy which has had its third consecutive best sales month ever.”
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- John Adams
John Adams is the Director of Business Development at Heuberger Motors in Colorado Springs, Colorado. Heuberger Motors is a new and used Subaru dealership, just a short drive from Denver. With its wide selection of Outback, Forester, and Crosstrek vehicles, Heuberger Motors is consistantly one of the largest volume Subaru dealers in the nation.