Subaru WinterFest Lifestyle Tour Celebrating Winter Adventures
For years, Subaru has been an automaker that celebrates the joy of the great outdoors and the passion that comes with it. As an avid promoter of healthy and active lifestyles, it makes sense that Subaru has announced the Subaru WinterFest 2017. The tour, which continues through the beginning of April, is a celebration of winter enthusiasts that includes live music, food, daily giveaways, gear demonstrations, and much more exciting winter-themed activities.
“Subaru has long taken pride in being a brand to facilitate your passions, including winter sports, and our all-wheel-drive vehicles help to power skiers and snowboarders to countless winter adventures,” said Alan Bethke, senior vice president of Marketing, Subaru of America Inc. “We are excited to take Subaru WinterFest on the road to resorts around the country to connect those that share our passion for all things winter.”
The Subaru tour, partnered with POWDR Adventure Lifestyle CO., includes fifteen stops across the nation at popular winter resorts. The live music featured at the events will be sponsored by Harman Kardon®, a well-known audio company that provides many automakers with top quality sound inside vehicles. Other vendors and lifestyle companies that will be present include Under Armour, Klean Kanteen, Thule, Lib Tech, and Nordica.
To make it an authentic Subaru event, the automaker is working with the National Ski Patrol to create a scholarship fund that allows patrollers and their dogs to attend the Wasatch Backcountry Rescue avalanche dog training school. For every information form received during WinterFest 2017, $1 will go towards the scholarship fund. If you’re lucky, some of the destinations below will feature demonstrations from avalanche rescue dogs and their owners.
Related: What is the Subaru Love Promise?
Remaining dates for WinterFest 2017:
- January 14-15 – Snowshoe Mountain Resort, WV
- January 21-22 – Jack Frost Big Boulder, PA
- January 28-29 – Wisp Resort, MD
- February 4-5 – Boyne Mountain Resort, MI
- February 11-12 – Snowshoe Mountain Resort, WV
- February 18-19 – Big Sky Resort, MT
- February 24-25 – Boreal Mountain Resort, CA
- February 26 – Sierra-at-Tahoe Resort, CA
- March 4-5 – Lee Canyon, NV
- March 11-12 – The Summit at Snoqualmie, WA
- March 18-19 – Copper Mountain Resort, CO
- March 25-26 – Snowbird Ski and Summer Resort, UT
- April 1-2 – Mt. Bachelor, OR
Check back here weekly for updates on each WinterFest location.
- Tim ShultsContributor
Tim Shults is the President of the Shults Auto Group. In his spare time he likes to play golf and spend time with his four daughters. Shults Auto Group is the largest auto group in the Southern tier. With over 400 employees, Shults Auto Group has 11 different dealerships carrying 15 different makes and 2 strictly used car stores, Shults Toyota, Ed Shults Chevrolet Cadillac, Shults Chevrolet of Westfield, Edmond Chevrolet Buick GMC, Ed Shults Ford Lincoln of Jamestown, Kia of Jamestown, Ed Shults Subaru of Warren, Shults Hyundai, Ed Shults Chrysler Dodge Jeep of Warren, Shults Resale, Shults Resale Olean, and Shults Nissan.