Subaru’s January Sales Shot Up Nearly 25%
Subaru is one of the most underrated automotive players here in the United States. The automaker offers a versatile lineup of powerful and efficient cars, makes safety a top priority, and loves animals—what more could you want? Fortunately, recent sales for Subaru are showing that more and more drivers are accepting the brand as a winner. In fact, Subaru’s January sales for this year skyrocketed a whopping 24% over January of 2014, with 40,812 units sold.
This marks the 11th month in a row in which the brand broke 40,000 vehicles, and builds on the success that Subaru experienced last year. In fact, last year was the sixth consecutive year that Subaru established a new sales record and was the first year that the brand ever broke 500,000.
Vehicle Research: 2015 Subaru Forester Overview
Big players in January included the WRX/STI and Legacy, which saw sales increases of 58.6% and 41.9% respectively, with 2,431 and 3,881 units sold. The two top sellers for Subaru were the Outback (11,210, up 37.9%) and the Forester (11,210, up 4.1%). Sales of the XV Crosstrek shot up 35.7%, with 6,513 units moved. The Impreza also saw an increase over January of last year, up 19.9% with 5,096 models sold. The only model to see a sales decrease was the BRZ, with 330 units moved (down 44.3%).
Subaru’s January sales also marked another important milestone: the 7 millionth Subaru model sold in the United States.
“We are off to a strong start to 2015 by having the best January sales in our franchise’s history and we expect strong demand to continue throughout the year,” commented Thomas J. Doll, president and chief operating officer of Subaru of America, Inc. “We are excited to see strong sales across our entire model line, as well as achieve the sale of our seven millionth vehicle.”