Surprise! Ford Confirms Ranger for 2019, Bronco for 2020
Couched within a press release that outlines Ford’s “City of Tomorrow” (more on that later) and reaffirming Saturday’s unveiling of the 2018 Ford F-150 comes confirmation of perhaps the worst-kept secret in the automotive industry: the Ford Bronco and Ford Ranger are back, jack.
Ford properly announced on Monday morning plans to revive both the Ranger and Bronco nameplates in the United States. As has long been speculated, the Ranger midsize pickup is slated to return in 2019, followed shortly thereafter by the Bronco midsize SUV in 2020.
Ford also confirmed what has long been perceived as fact: that both the Ranger and Bronco will be built at Michigan Assembly Plant in Wayne, Michigan, ostensibly serving as the replacement for the Focus and C-MAX at that facility.
“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas. “Ranger is for truck buyers who want an affordable, functional, rugged, and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city.”
Rumors of the Bronco and Ranger’s respective returns have existed since each vehicle’s demise, but the likelihood of both returning was increased in November 2015 when it was revealed that it was likely a not insignificant negotiating tool plied in the Ford-UAW labor deal.
Subsequent stories seemed only to confirm it, and when the racist leather mannequin that is the president-elect accused Ford of planning to lay off all of its American employees in September, a UAW official confirmed as much unofficially. More recently, a report had Bronco and Ranger test mules being put through the paces in Australia.
There were no other details offered on either vehicle, and they are likely to slowly begin trickling out over the next several years. The waiting, indeed, is the hardest part. But, hey, here are these logos!